It’s 2021 - time to get online!

If you already have an online presence, this will be a good review of the basics.
By
Nate Estes
and
February 16, 2021
Home office desk with computer screen that says 'Do More'

Does this describe your situation?  

Your business has been successful so far without an online presence of some kind.  You work primarily off of word of mouth and business is good.  But you have noticed that your town is getting more crowded lately.  There are more people and more businesses.  More businesses that you can count as a competitor in your area of expertise. Now, having competition isn’t bad.  It’s good for our customers who get the best deal, and it makes us sharpen our focus and strategy.

I think it is fair to say that the above describes many small businesses in America. 

But you want to ‘Get Online’ as AOL once said. The core of your web presence is a website with everything about you or your brand and your products and services. But what is involved in a website?   

Websites can be expensive and take time to design and develop. (Blog post on that soon!) If you are just getting started and funds are tight, these free solutions will help get you started. (You shouldn’t forget about your website though.)

Business Listings

Google My Business google.com/business

Google My Business is commonly referred to as Google Maps, because it is where your business appears for potential customers to visit.  GMB is where you create and manage your business listing.  Did you know that you can post to GMB like you would on facebook or other social media networks? 

I recommend creating business listings on Apple Maps for iPhone users. And Bing, because it is Microsoft’s offering and is the default on their devices when shipped.  Google Maps, Apple Maps and Bing Maps are the top 3 in terms of market share. But please feel free to create business listings on as many other sites as you would like.  Some may be more relevant to your business than others, like Yelp for restaurants.  This is a start but the more places your business can be found, the better.

Apple Maps mapsconnect.apple.com

Bing bingplaces.com

Social Media profiles

You will want to select social media platforms based on where your customers are and what type of business you operate.  If you sell handwoven, beeswax coated, pine needle baskets, you might consider Etsy or Pinterest, with a presence on IG as well.  If you operate a restaurant, maybe Yelp is a good place to start. Again, the bottom line is you want to be where your customers are.

These are some helpful links to get you started:

These business listings and social media links will be plenty of work for you as you get started with getting your business online.  If you would like someone to guide you through these steps, give us a call!


-Nate E.

Owner


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